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Product Development

What is Product Development?

Product Development, also known as product management, consists of conceptualising, designing and marketing processes of a branded product throughout its life-cycle. This process is carried out in order to fulfil the clients’ requirements and to adapt to the ever-shifting market conditions. The target audience must be taken into consideration in the beginning of the product development stage. As a result of this, the company brand maintains its competitive status in the long term.

Product Development, also known as product management, consists of conceptualising, designing and marketing processes of a branded product throughout its life-cycle. This process is carried out in order to fulfil the clients’ requirements and to adapt to the ever-shifting market conditions. The target audience must be taken into consideration in the beginning of the product development stage. As a result of this, the company brand maintains its competitive status in the long term.

How does Product Development work?

The Product Development process resembles a cycle. There are many stages which are practically based on each other. Thus, the process may start with a new product idea or may develop pre-existing concepts.

Product Development Cycle using 3D printing

Along with conceptualisation, a brainstorming process must be carried out for each new concept which may be a mechanical part or end-user product. Furthermore, company strategies regarding future product logic, concept and the worst-case scenario must be taken into consideration while making a decision.

Industrial design; which can be explained as concept formation of a part- has some technical specifications to be regarded. These specifications are detected by the client when they use a given product.

Mechanical Design is mainly the process in which production conditions of a part is identified. Among these conditions are production, disciplines, test conditions and regulations. The information acquired in this process paves the way for the mass production process.

After design, there must be a detailed analysis of the product. In order to refrain from errors, each step must be analysed thoroughly. Market research and concept studies should be taken into consideration during these analyses in order to determine the practicality of the idea and what it contributes to the company and to the clients.

You can reduce mechanical risks by outsourcing your prototyping to us. In this way, your design becomes valid in a short time. There is a wide range of viable methods on our technology and material portfolio which you can choose from.

Before the manufacturing process is initiated, we can test the 3D printed prototype of your product. In this way, probable errors in the design are resolved, which saves our clients a lot of time and money.

Rapid Manufacturing is a way of quickly manufacturing for low volume production, which is carried out prior to the mass production process. During this stage, the 3D printed objects are tested and analysed to detect and remove any potential weak points. In this way our clients avert investing in a final product before it is tested.

The main operational production of your product begins at this stage. It can be job-, batch-, or flow production, which depends on the characteristics and the production volume of the given product. You can contact us and we can analyse the suitability of your product for 3D printing.

The output should be evaluated prior to its launch to the market. This evaluation can be done as a whole or with random sample checks. The cycle can start from the beginning with an optimized concept, as there is usually some room left for improvement.

Advantages of Product Development

  • Reducing potential risks and errors
  • Emergence of innovative products
  • Satisfying your clients’ needs fully by optimised products
  • Adapting to the changing environment
  • Creating measurable designs
  • Creating quality products with excellent design
  • Reducing costs to increase competitive strength

Critical factors of Product Development

  • Clients’ requirements are defined precisely
  • Product demand is evaluated through market analysis
  • Product-feasibility is checked before investing
  • Communication and listening skills of the designer

Please do not hesitate to contact us for detailed information. We have experienced engineers who are looking forward to providing you with our services according to your needs.

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