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Industrial Design

What is Industrial Design?

Industrial Product Design is the process of professional designing of products which are used by individuals in their daily lives. Throughout the process, product designers must focus on the image of the product, the functionality, the value it creates and how the user will benefit from it. It is the combination of each of these processes that makes it possible for a design to become the products that individuals want to use.

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About Industrial Design

The result of a design is the most important thing for clients, and the aesthetics of the product is the most important part of the design process. Even though the characteristics and the quality of the product are especially significant, the key criterion for purchasing it depends on how the product looks. In this regard, the product must provide ease of use and comfort to the user. The end-user wants to make sure that their experience with the product is good. When a client is interested in your product, they prioritise packaging and assembly as their assessment points. At this point, we must pay attention to the “removal experience”. If the product is going to be assembled by the customer, then packaging and instruction should be the focal points. Companies like Ikea and Lego are significant examples here. Their domination in the market essentially stems from the way their instructions are followed on packaging and assembly. 

During product design, there should be a consensus on the clients’ needs and wishes along with the design that addresses to the target group the most. It must be designed in such a way that the client should be drawn to it. Otherwise, the design does not appeal to the target group and thus will not fulfil the clients’ needs. 

Another important point to take into consideration in the product design process is budget. Production economy, clients’ expectations on the budget, product sales objectives are high significant issues in the designing process. If product designers take these issues into account before they begin the designing process, the outputs of the design will be more satisfactory.

Advantages

  • A Powerful Tool in Competition

There is an ongoing effort among global and local firms to stand out in the marketplace. In order to make a profit, companies work to improve different design strategies to rank foremost among their competitors all around the world. Since we are all trying to make a profit, it is a fact that the market has become more competitive than ever. One of the reasons for it is the rising manufacturing industry in Asia which has redefined the production pattern. There are different ways to reduce cost of production; among which can be given regular, disciplined and well-defined processes. As a result, reducing prices cannot be considered as a sales strategy. In order to take advantage from the effective Asian industry, several companies started to make use of outsourcing in their manufacturing departments. Many product manufacturers who work on marketing and sales strategies now benefit from the products especially produced for them by Asia. It becomes unavoidable for two competing brands to operate in the same way, with the same resources, same machinery and workmanship. Thus, there is only one way to outsell your competitor and to stand out in the market: Better industrial design.

  • The Effect of Design

A distinctive feature and value for any given product is a good design. It is true that a good deal of this distinction is made by the user, but it also exists as a physical product. Thus, it can be said that brand value is largely affected by the amount of satisfaction the user gets from the product they use.

  • Advantage of Professional Support

From the moment the user starts using the product to the end, a good design has many advantages. But a good design must have a professional background. It is essential to have a team full of members who are experienced and systematic. In order for a good product to be produced, their team must be cooperating.

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